Digital Storytelling

Immersive Stories for Online, Mobile and Social

Social Storytelling


Average users spend at least 25% of their online time with social media. But their attention span is short and can be measured in seconds. So if you want to catch their attention in social media timelines or Instagram Stories, you’ve got to produce captivating content: informative and emotional photos, video stories which start with action, infographics which present your story in a nutshell.

The more snackable your stories are, the more likely you will reach your followers. They must be able to grasp your content quickly and digest it easily. That doesn’t mean that your social media stories have to be shallow, but rather very much to the point.

What I can do for you:

• Book me to produce social media stories for you or to become temporarily part of your social media team: to help you out when team members are on holiday or have fallen ill.

• Take part in my workshops. I’ll show you some of the best apps and online tools to produce great social media posts: to reinforce your brand, to drive users to larger pieces on your website, to entertain your followers and deepen your relationship with them.


To boost your social media skills, I developed several courses:

• The Perfect Post: how to write better texts for social media
• Snackable Content: how to produce captivating multimedia pieces for social media
• Storytelling with Instagram
• TikTok: the ultimate guide

You can book these workshops individually or - with a discount - as a complete package. Implementation: as a face-to-face seminars or as online training.

The Perfect Post: how to write better texts for social media


According to Google, users expect a mobile website to load within three seconds. They want information quickly. This also applies to social media posts. In this workshop, we focus on the perfect text post - the first words which grab your readers’ attention, crisp texts and cliffhangers that trigger action on the part of the users.
You’ll also learn what makes social media work great, how you can quickly find relevant topics for your community and communicate with it adequately. (With many exercises and best practice examples of successful company and journalistic campaigns.)

What participants said about this workshop:

“Thank you for this extremely entertaining online seminar. You taught us all your tricks and tips with well-founded knowledge and very plausible reasons.”
Rabea Wallesch
Marketing | Intersoft AG

“The trainer? Well prepared. The content of the seminar? Up-to-date and very well communicated. The atmosphere? Extremely pleasant. Can I recommend this workshop to others? Absolutely!”
Daniel Stöckel
Editor | Weser-Kurier


Snackable Content: how to produce captivating multimedia pieces for social media


Snackable content is straightforward, short-form, easily digestible content which has the potential to go viral in social networks. In this hands on course you’ll learn how to produce captivating short videos, Instagram Stories, infographics and social cards with your smartphone and the right apps. Like this one. Click on the video:

Bernhard Lill how to be succesfull with social media


Storytelling with Instagram


Instagram is one of the fastest growing social networks for photos and short videos: More than one billion people use Instagram world wide. And especially the story format has proved very attractive to users – and producers. Since the stories are automatically deleted after 24 hours, this can make subscribers to check again and again - so as not to miss anything. This is a good way to bind users to your own brand. But what makes a gripping Instagram story? What is good storytelling? That's what this course is about. You’ll also learn a lot about free and easy to use apps which help you to produce stories that stand out from those of your competitors.

YOU CAN BOOK THIS WORKSHOP AS AN ONLINE CLASS, which I’m hosting in cooperation with the Akademie für Publizistik:

When: 26 October 2021
What time: 10 a.m. - 5 p.m. (Central European Time)
Information and Booking: digital-media-training.com

What participants said about this workshop:

„Thanks for the great web seminar `Storytelling with Instagram´. It was great fun: understandable explanations and a lot of humor.“
Susanne Rytina
Science Journalist

>> Interested? Then give me a call or send me an e-mail. And we’ll talk about how we can tailor these courses for you. I host these workshops face-to-face or online.

TikTok: the ultimate guide


The-journalist-Bernhard-Lill-explains-how-to-be-successful-on-Tiktok


TikTok is booming: 100 million (young) people use the app in Europe and 700 million worldwide. Publishing houses and online outfits are also increasingly presenting their content in the app. But many media professionals do not yet know exactly what to do with TikTok. Others would like to try out the platform, but they have no strategy. Therefore, in this course you’ll learn: How TikTok and its algorithm work, which videos are successful and what this means for journalistic and PR content. In addition, the participants will produce TikTok videos themselves and receive feedback on their results.

>> Interested? Then give me a call or send me an e-mail. And we’ll talk about how we can tailor these courses for you. I host these workshops face-to-face or online.